Victory Brewing Kennett Square Opening in 2015

By: Fran Maye, Kennett Paper

Febuary 26, 2015

Victory Brewing Co. will open its second Chester County location in Kennett Square in less than six weeks, adding 100 jobs.

Called Victory at Magnolia, it is located at West Cypress Street and Mill Road, and it features a 200-seat upscale brew pub. It will have outdoor dining and will occupy all 8,138 square feet of the bottom floor of a four-story luxury apartment building in Kennett Realty Group’s latest upscale residential community. The one-and two-bedroom units range in price from $320,000 to $590,000.

“We’re very excited, said Amy DePaoli, director of marketing at Victory. “We’re really looking forward to opening in Kennett where we have been getting a lot of support. Kennett is a great festival town, and people there seem to appreciate craft beer.”

DePaoli said after several delays, a mid-April opening appears certain.

“The brewery is being installed now, and we’re putting finishing touches (on the exterior). We’re putting in a seven-barrel system.”

The seven-barrel system will feature rotating selections of Kennett-brewed beer — beer that is not offered elsewhere. Also offered will be wines, signature Victory root beer and homemade lemonade and iced tea. Refillable, takeout growlers will be available, freshly filled from the on-premise brewing.

There will be about 30 different varieties of beer on tap at the Kennett Square location. Some of the custom craft beer offered will be Hop Devil, Headwaters Pale Ale, Golden Monkey, Victory Lager, Storm King Stout, V Twelve, Helios Saison, Baltic Thunder, Victory Festbier, Hop Wallon, Mad Kings, Summer Love, Wild Devil, Deep Cocoa and the newest, Anniversary 19.

Matt Krueger, vice president of operations at Victory Brewing Co., said he expects the new business to draw about 1,000 customers per day.

Victory at Magnolia will be open Monday through Saturday, 11 a.m. to midnight and Sundays from 11 a.m. to midnight. The kitchen shuts down an hour before closing.

The menu is diverse. The Kennett location is planning to offer hand-tossed pretzels for $5, a half-dozen chicken wings for $6, hummus $7, house salad $5, Carolina pork sandwich $7, hand-breaded chicken club sandwich for $8 and a Kennett mushroom sandwich for $7. There’s also the signature Kennett burger for $9, which features hormone and antibiotic-free certified Angus beef, pecan wood smoked bacon, sautéed cremini mushrooms, melted Danish bleu cheese, and toasted brioche.

A kids menu featuring hot dogs, hamburgers, baked mac and cheese and grilled cheese sandwiches ranges in price from $4 to $5.

The opening of the Kennett brewpub is Victory’s second in Chester County. Its Downingtown location opened in 1996 and has come to be known for its premium beers and family-friendly dining. DePaoli said the company’s third site in Parkesburg will open later this year.

“We want to replicate our family-oriented establishment we have in Downingtown, but our menu will be different,” Krueger said. “I think this will be a huge draw for Kennett Square.”

Just behind the brewery, workers are finishing construction of townhomes and twin-homes at Magnolia Place, many of which have already been sold.

Kennett Square’s streetscapes project is providing funding — nearly $1 million — for sidewalks that will extend from Magnolia Place in the western section of town, to the borough’s central business district. Historic Kennett Square officials have long touted the viability of a walkable Kennett Square, especially considering the number of festivals that are staged during the year.

Victory is a privately-held craft brewery headquartered in Downingtown and serves fans of fully-flavored beers in 31 states.